Jacob Heyman, son of WWE Hall of Famer Paul Heyman, has made his directorial debut with “What’s YOUR Hustle?”, a new series on HeymanHustleTV.
The first episode follows rapper Lord Sko through a day in Washington Heights, New York City, as he pursues his hip-hop dreams. It marks the latest expansion of the Heyman family’s reach into entertainment beyond the wrestling ring.
The project was announced via HeymanHustleTV’s Instagram on July 8, 2026, and confirmed by HeymanHustleTV. The debut episode credits Jacob Heyman as director, marking his first directing credit.
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Inside ‘What’s YOUR Hustle?’
The premiere episode tracks Lord Sko through a busy day as he chases a spot on the hip-hop charts. It captures his SiriusXM interview, behind-the-scenes moments, and closes with a live performance later that night.
The announcement post laid out the creative team behind the series. It read, “BREAKING NEWS @HeymanHustleTV Presents the Debut of What’s YOUR Hustle? A Day in the Life of Washington Heights, New York City’s own Lord Sko, as he Hustles his way onto the hip-hop charts!”
The credits list Lord Sko as talent, Paul Heyman as executive producer, and Jacob Heyman as director. Ary Dalton served as videographer and editor, while Zach Richter and Mike Ferrantee produced alongside AJ Universe as senior digital content producer.
The Heyman Family Beyond Wrestling
Paul Heyman reacted to his son’s first major project by reposting it to his own Instagram account. The project continues the family’s growing footprint in entertainment outside professional wrestling.
Jacob Heyman has previously turned the camera on his father, interviewing Paul Heyman in a separate sit-down. This latest effort places him behind the camera as director for the first time.