WWE Hall of Famer Eric Bischoff recently doubled down on his Danhausen merchandise prediction.
He told listeners of his 83 Weeks podcast that the wrestler’s merch numbers are going to be “stupid,” eclipsing Cody Rhodes’ No. 1 spot by a significant margin in the fourth quarter.
The discussion comes after Cody Rhodes cited Danhausen as one of wrestling’s top merchandise sellers, remarks that have since been widely referenced across the industry. Here is what Bischoff said:
“Whatever threshold that Danhausen reached to become number one, according to Cody, he will eclipse that by a multiple of, I said 1.5 last time, I’m going to say 1.8 over the fourth quarter between Halloween and Christmas,” Bischoff said. “I think Danhausen merch is just going to be stupid.”
Bischoff’s comments build on that context, framing Danhausen’s commercial appeal as proof of a broader philosophy about what makes a great performer.
“Maybe the best wrestlers, sports entertainers, professional or otherwise, are the ones that make the most money,” Bischoff said.
“And right now, Danhausen, although he is not what you would call a ratings getter, he’s probably making top money, and he’s good for business. That’s the best part. He’s really good for business. That crossover, yes, it’s revenue, but it’s also good branding. It’s good for the business.”
Bischoff also praised Danhausen’s professionalism and presentation, calling the overall package a refreshing change of pace.
“I’m just so impressed with Danhausen, and the thinking and the effort on his part, the professionalism is so entertaining, it’s so fun, it’s harmless, it’s harmless fun, it’s nice to see some of that for a change,” he said.
For more on Danhausen’s rise as a merchandise phenomenon, see our breakdown of his unlikely success and his Knicks “Uncursed” shirt collection on the WWE Shop.