Take-Two CEO Strauss Zelnick believes the WWE 2K franchise has plenty of room left to grow, telling IGN the series could eventually be “double or triple the size that it is” if it keeps delivering for players.
The comments follow Take-Two’s fourth-quarter and full fiscal year 2026 earnings report, which showed WWE 2K26 recurrent consumer spending up 20% year-over-year, with more than 85 million matches played. That figure is a 7% increase over WWE 2K25.
WWE 2K26 launched March 13, 2026, with then World Heavyweight Champion CM Punk on the standard edition cover. The game is developed by Visual Concepts and published under Take-Two’s 2K label.
Zelnick credited the partnership with WWE parent TKO Group and praised the company’s leadership.
“We have great partners at TKO led by Nick Khan. And of course everything related to WWE continues to grow,” he said. “The team over there is just crushing it. So we’re thrilled to be in business with TKO and WWE.”
He framed the growth ceiling as a challenge for the development team rather than a finished job.
“I do think there’s ongoing opportunities to improve the quality of the game. I do think that we can give consumers more of what they want. And I know our team at Visual Concepts always wants to do better.”
Zelnick added that the company avoids resting on past results.
“We’re never in the business of patting ourselves on the back. We believe that arrogance is the enemy of continued success.”
The CEO then laid out the upside he sees for the franchise.
“I think that title could be double or triple the size that it is as long as we delight consumers, and as long as we give them something new and not expected that’s consistent with the brand that they love. That’s our job.”