WWE Shop has turned Danhausen’s run as the New York Knicks’ good-luck charm into merch. The new “Uncursed” collection pairs the wrestler’s branding with the Knicks, built around the storyline that has tied one of WWE’s hottest acts to the team’s playoff run.
The line features two t-shirt designs. A navy shirt stacks an “Uncursed!” banner over the Knicks logo and works in Danhausen’s “very nice, very evil” catchphrase. A black shirt reads “You Are Uncursed” around the team’s wordmark, with a cartoon Danhausen pointing out from the center.
Both carry WWE and Knicks branding and are available now on WWE Shop.
Danhausen has been in WWE since his February debut at Elimination Chamber, and he’s already the company’s number two merchandise seller. According to PWInsider, Nick Khan and Paul Levesque highlighted his Knicks crossover at a recent WWE town hall, noting that three of his shirt designs rank among the company’s top five sellers.
How Danhausen Got Tied To The Knicks
The storyline started on the April 17 episode of ESPN’s First Take, where Danhausen “cursed” host Stephen A. Smith, a longtime Knicks fan. New York then fell behind 2-1 to the Atlanta Hawks in the first round of the NBA playoffs, and the curse became a running joke online. Smith publicly refused Danhausen’s demand for an apology to lift it.
A fan eventually paid Danhausen for a Cameo to uncurse the team. The Knicks haven’t lost since. They closed out the Hawks, swept the Philadelphia 76ers, and now lead the Cleveland Cavaliers 2-0 in the Eastern Conference Finals, riding a nine-game playoff winning streak.
Danhausen has kept the bit running. He “cursed” the Cavaliers on ESPN’s NBA Today before Game 1, then appeared courtside at Madison Square Garden, where the Knicks handed him a custom No. 0 jersey.
The shirts aren’t the only Knicks-themed Danhausen item in circulation. A Danhausen-signed Knicks WWE legacy title belt, inscribed “Not Cursed,” recently went up for auction through Fanatics.