Tag: Mark Shapiro

  • TKO COO Mark Shapiro Confirms Saudi Arabia Funding Continues

    TKO COO Mark Shapiro Confirms Saudi Arabia Funding Continues

    TKO COO Mark Shapiro has confirmed that Saudi Arabia’s financial commitment to WWE and UFC events remains firmly in place despite ongoing conflict in the Middle East, directly addressing comparisons to PIF’s recent withdrawal from LIV Golf.

    Speaking during TKO’s financial media call, Shapiro was unambiguous about both the status of upcoming events and the assurances his Saudi partners have provided.

    “I want to address activity in the Middle East and neighboring markets. First and foremost, we are firmly moving ahead with our scheduled events. This historic double header reflects a commitment by our respective partners and us to bring world-class events to fans across the region, even and despite a challenging environment.”

    He then addressed the LIV Golf comparison directly, drawing a clear line between that situation and TKO’s position.

    “I would add that PIF withdrawing its funding of LIV Golf, our partners in Saudi Arabia have confirmed that will not be the case with TKO. Their commitment to our properties in 2026 and beyond is unwavering.”

    The double header in question sees both WWE and UFC running events on the same night on June 27. UFC returns to Azerbaijan with Fight Night Baku, headlined by Rafael Fiziev versus Manuel Torres, while WWE hosts Night of Champions from Riyadh, Saudi Arabia on the same evening.

    TKO expects six additional Middle East events to proceed as planned for the remainder of 2026. WWE President Nick Khan had previously stated the company is monitoring the regional situation, though no changes to the Night of Champions event have been announced or are currently under consideration.

  • Cena Farewell Tour, Mark Shapiro Among 2026 SBJ Award Nominees

    Cena Farewell Tour, Mark Shapiro Among 2026 SBJ Award Nominees

    Sports Business Journal has unveiled the nominees for its 19th Annual Sports Business Awards, and the world of professional wrestling is well represented.

    The WWE: John Cena Farewell Tour has been nominated for Best in Sports Social Media, competing against campaigns from the Indiana Pacers, Inter Miami CF, LIV Golf, MLB on Fox, and B/R W’s coverage of Unrivaled.

    The nomination reflects the massive digital engagement generated by Cena’s ongoing in-ring goodbye to fans around the world.

    Mark Shapiro, President & COO of TKO Group Holdings — the parent company of WWE and UFC — is nominated for Executive of the Year. Shapiro is joined in that category by Rick Cordella of NBC Sports, Michael Jordan of 23XI Racing, Jimmy Pitaro of ESPN, and Mark Walter of TWG Global. Under Shapiro’s leadership, TKO secured a landmark $1.625 billion, five-year deal with ESPN for WWE Premium Live Events.

    Winners will be announced at a live ceremony on May 20, 2026, at the New York Marriott Marquis Times Square.