AEW Double or Nothing is tracking toward one of the strongest pay-per-view buy numbers in company history, according to Dave Meltzer.
On Wrestling Observer Radio, Meltzer said advance buys for the event are running well ahead of the usual pace for an AEW pay-per-view, though he cautioned that advance numbers can be hard to read.
“I’ve heard when it comes to advances on pay-per-view, it’s kind of weird because almost everybody buys day of, so I don’t know what it means, but I do know that the pay-per-view buys ahead of time, as of yesterday afternoon, were way above normal. I expect a pretty big one,” Meltzer said.
He credited the title vs. hair stipulation in the AEW World Championship match between Darby Allin and MJF for a sharp spike in secondary-market ticket demand.
“I checked yesterday and the scalper price to get in was $153, which means the secondary market tripled from the announcement of the hair match,” Meltzer said. “They were gonna sell out without the hair stipulation. They were tracking to sell out before that. They would not have sold out so quickly without it, but the stipulation absolutely worked, especially on the secondary market.”
Double or Nothing is sold out, with 14,028 tickets distributed and the gate closing in on $1.5 million as of Friday.
Meltzer noted that figure would make it the second-biggest non-WWE gate in the history of United States pro wrestling.
AEW Double or Nothing Lineup
- Darby Allin (c) vs. MJF for the AEW World Championship in a title vs. hair match
- Thekla (c) vs. Hikaru Shida vs. Kris Statlander vs. Jamie Hayter for the AEW Women’s World Championship
- Kazuchika Okada (c) vs. Konosuke Takeshita for the AEW International Championship
- FTR (Dax Harwood & Cash Wheeler) (c) vs. Adam Copeland & Christian Cage for the AEW World Tag Team Championship in an I Quit street fight, with Copeland and Cage forced to disband if they lose
- Jon Moxley (c) vs. Kyle O’Reilly for the AEW Continental Championship
- Chris Jericho, Bobby Lashley, Shelton Benjamin, Kenny Omega, Jack Perry & The Young Bucks (Matt Jackson & Nick Jackson) vs. The Demand (Ricochet, Bishop Kaun & Toa Liona), Mark Davis, Andrade El Idolo, Clark Connors & David Finlay in a Stadium Stampede match
- Will Ospreay vs. Samoa Joe in an Owen Hart men’s tournament quarterfinal
- Swerve Strickland vs. Bandido in an Owen Hart men’s tournament quarterfinal
- Athena vs. Mina Shirakawa in an Owen Hart women’s tournament quarterfinal
The Buy In pre-show features Orange Cassidy, Mark Briscoe, Roderick Strong, Big Boom AJ & QT Marshall against Anthony Agogo, Lee Moriarty, Carlie Bravo, Shawn Dean & Shane Taylor; Divine Dominion (Megan Bayne & Lena Kross) (c) defending the AEW Women’s World Tag Team Championship against Viva Van & Zayda Steel in a five-minute title eliminator; and Death Riders (Claudio Castagnoli, Daniel Garcia & Wheeler Yuta) against The Opps (Hook, Katsuyori Shibata & Anthony Bowens).