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Tag: Bruce Prichard

  • Bruce Prichard Explains Why WWE Limits Matches On PLEs

    WWE Executive Director Bruce Prichard has explained the company\’s philosophy behind limiting match counts on Premium Live Events, stating that \”ten matches on a card is hard to watch.\”

    In 2025, WWE noticeably shifted its approach to Premium Live Events by producing shorter shows with fewer matches on the card. The change reflected a growing emphasis on quality over quantity, allowing matches more time to breathe and storylines to develop with greater focus. Rather than crowding events with filler bouts, WWE curated lineups that highlighted top stars and key rivalries, creating a more streamlined viewing experience. The move also aligned with evolving fan preferences for tighter runtimes and stronger pacing, while preserving the big-match feel that defines major WWE productions.

    How WWE Books Premium Live Events

    Speaking on his Something To Wrestle podcast, Prichard broke down why WWE has moved away from stacking PLEs with lengthy cards in the streaming era.

    \”When you look at presentation and you put so many things in a ten-match card, at the end of the night, what do you remember? You\’re most likely going to remember the main event and the last match you saw,\” Prichard said.

    \”There may have been a big angle in the third match and a hell of a match, but you\’ve forgotten because you\’ve seen so much other good, bad, and indifferent.\”

    Prichard acknowledged the internal struggle of balancing quality with roster inclusion:

    \”Less is more. But sometimes, you have to battle that demon of, \’Oh my God, we need to get more people on this. We\’ve got to get more people on—it\’s WrestleMania.\’\”

    The shift to streaming has fundamentally changed how WWE approaches event construction.

    \”The PLE/the streaming aspect of the business has changed that dynamic completely, because talent isn\’t paid on pay-per-view buys. There are no PPV buys. There\’s no real time allotment,\” Prichard explained.

    He also noted that weekly television has become equally valuable:

    \”Television is just as valuable as the PLEs now, with rights fees and everything else.\”

    WWE currently produces approximately six hours of weekly main roster content between Raw and SmackDown, with most standard PLEs featuring around five matches.

  • Bruce Prichard On Rumors of Backstage Rivalry With Triple H

    Bruce Prichard has no hate for Triple H.

    The former Brother Love was considered the right-hand man of Vince McMahon during the former WWE Chairman\’s reign as the leader of the company. Rumors started swirling around about the relationship between Prichard and Triple H when Mr. McMahon was forced to remove himself from the promotion, and The Game was put in charge.

    On the latest episode of his Something to Wrestle podcast, the wrestling executive addressed the notion of having heat with the WWE creative head. Bruce Prichard said that the former DX member has always treated him well and claimed that Triple H would still be in the position even if he had not married into the McMahon family:

    “I have nothing to hate him for. And in all the times we worked together prior to coming back — and look, I can’t speak for him, I don’t know — but I do know how he treated me. He always treated me well. So he was a top talent, and obviously married in, but if he had married Betty down the street, he’d still be in the same position he is in today because he still has those qualifications.\”

    We Share The Same Love: Bruce Prichard

    Bruce Prichard noted that they\’re both human beings who get angry and upset about things at times. The 62-year-old proclaimed, however, that their shared love for the business trumps any such minor disputes and any story about him being enemies with Triple H is nothing but rumors:

    \”He still has that love and that desire for the business. That’s what I appreciate as well. We do share the same love and appreciation for the business. We always did. That’s the thing. That is 100% just rumor, gossip — people going, ‘Oh, well, you know.’ It’s simply not true in any way, shape, or form.”

    The former manager of The Undertaker also said that he always loved working with Triple H, even as a talent. Prichard stated that he doesn\’t know of any incident that could be the reason for a rivalry between the two, since he has never been in \’that kind of role\’ in the company.