PRODUCE Wrestling, a new independent promotion founded by Adam Abdalla, has locked in global PPV distribution through AEW’s MyAEW platform before it has even run its first show. The deal makes PRODUCE supercards available worldwide via the MyAEW app and website.
The agreement doubles as a coming-out moment for the upstart promotion and an expansion of MyAEW’s content footprint beyond AEW’s own programming. According to the announcement, future PRODUCE events will also be distributed through the platform, including editions co-produced by Lee Moriarty and Rocky Romero.
“We’re honored to bring PRODUCE PPVs to MyAEW. Like Tony Khan, we believe in the artistic spirit of professional wrestlers. I couldn’t think of a better partner to share our unique vision for the sport with the best fans in the world,” Abdalla stated.
Abdalla is described as a creative director, curator, and independent wrestling entrepreneur. The promotion’s debut event, Volume 1 — The Octopus, is slated for June 29 at Pioneer Works in Brooklyn, New York, with the main event pitting Jonathan Gresham against Fuminori Abe.
Several AEW and NJPW names have been confirmed across the slate, including Deonna Purrazzo, Zack Sabre Jr., Mance Warner, and Steph de Lander. The programs run from June 29 through September 13.
PRODUCE Wrestling Event Schedule
- PRODUCE: Volume 1 — The Octopus, Monday, June 29, Pioneer Works, Brooklyn, New York
- PRODUCE: Volume 2 — TAIGASTYLE, Thursday, July 16, White Eagle Hall, Jersey City, New Jersey
- PRODUCE presents PRODUIT — An Afternoon Special, Sunday, July 26, IWS L’Enter, Montreal, Quebec
- PRODUCE: Volume 3 — Azúcar, Monday, August 3, Pioneer Works, Brooklyn, New York
- PRODUCE, Segunda Caida & ACTION present DEAN: Sunday School, Sunday, September 13, White Eagle Hall, Jersey City, New Jersey
- PRODUCE: Volume 4 — Janelasus Rex!, Sunday, September 13, White Eagle Hall, Jersey City, New Jersey
AEW launched MyAEW in March in partnership with Kiswe to give fans immersive access to live and on-demand events outside the United States and Canada. The PRODUCE deal marks the platform’s first major third-party independent content partner.
The news was announced by PRODUCE Wrestling (via official press release / @PRODUCENYC on X).
Via PRODUCE Wrestling (via official press release / @PRODUCENYC on X)