Ram is now the Official Truck Partner of Lucha Libre AAA in Mexico, the auto brand and the WWE-owned lucha libre promotion announced on June 1.
The deal puts Ram across AAA’s biggest live events, broadcasts and social platforms, with fan activations, custom content and on-site experiences aimed at the promotion’s audience. The Ram logo will appear on mat branding at upcoming AAA events and in jumbotron placements, including Triplemania 34, which runs as a two-night event this September, with the Mexico City finale at Arena CDMX on Sunday, September 13.
The agreement also gives Ram access to AAA talent for marketing tie-ins built around the brand’s trucks.
“This partnership with Ram marks an exciting step forward for AAA as we continue to grow and collaborate with world-class brands to elevate the experience for our passionate fans,” said WWE Hall of Famer “The Undertaker” Mark Calaway, an executive producer at AAA. “Together, we share a commitment to authenticity and passion, while celebrating the energy and spirit that makes lucha libre so special in Mexico.”
Carlos Meymar, Director of Ram Mexico, framed the tie-up as a fit for the brand. “Ram is built for strength and performance, which is why this partnership with AAA in Mexico feels like such a natural fit,” he said. “Partnering with TKO allows us to be part of one of the most culturally relevant sports platforms in the country.”
The AAA deal follows Ram’s wider partnership with TKO Group Holdings, which began in January 2026 and made Ram the first multi-year auto partner across WWE, UFC and PBR in the U.S.